Helping great leaders realise growth

The Good Place

It’s a place where businesses meet their growth potential.
Where teams make stronger decisions. It’s the place where progress builds consistently,
with creativity, confidence and ease.

We make it our business to get you there.

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Our Service Offering

We are experts in four interconnected areas that are critically important to sustainable growth.

And it’s our insatiable energy for excellence coupled with our obsessive approach to creative problem solving that elevates our offer. It gets you the smartest investments and the strongest results.

We help you create relevant and realistic strategies that unlock growth potential. It’s not about chasing one big idea. It’s about smartly connecting product, operations, marketing automation and execution into one focused growth plan. We bring sense, structure and alignment, ensuring your teams, tools, and processes work towards the same crystal clear goals, delivering the right results faster.
Optimising marketing investment is our absolute sweet spot. Our approach is simple. Track what matters, test continuously and turn marketing into a predictable growth engine. It’s about leaving no stone unturned. Using data rigorously and objectively to make pragmatic decisions at pace, to deliver more tangible impact from every single pound.
We’re a team of experienced fractional marketers and measurement specialists with extensive, proven, hands-on scaling experience.
From a day per week to full-time on-site, we tailor our level of support based on the growth ambitions, current capabilities and budget, enabling you to focus on building the team and the business.
We help brands and in-house teams identify, appoint and onboard the right marketing or digital agency partner.
Through expert insight and a structured selection process, we streamline agency sourcing and evaluation — reducing time and complexity while improving strategic fit and outcomes.

Our Partners

Alex O'Shaughnessy

Partner
Alex is a growth-focused commercial leader with 30 years of experience scaling global consumer and technology businesses. As an experienced CMO, he is known and respected for building high-performing teams, delivering measurable results, and combining data-driven strategy with strong brand and customer insight.
Darran Snatchfold

Partner
An award winning strategist, Darran’s 25+ year eclectic career has spanned leadership roles at agency, publisher and client-side. Along the way leading CRM, brand and media thinking for international powerhouses, such as Unilever, Diageo and Renault. Most recently, guiding the global media investment strategy and supporting the growth of innovative media owners.
Hammad Mian

Partner

An ex-LEK consultant, Hammad is a senior commercial and marketing leader with over 20 years’ experience, helping consumer and technology businesses accelerate growth. Through interim and consulting roles, Hammad combines data-led strategy with fast, practical execution to deliver measurable commercial results.
Richard Sherwood

Partner
Richard is a commercial and marketing leader with over 25 years’ experience spanning FMCG, telecoms, travel, retail and iGaming. He specialises in transformational customer and revenue growth covering acquisition, retention, usage and brand. He has held executive roles at Vodafone, Eurostar, easyJet holidays, B&Q and Bally’s Interactive
Laura O'Shaughnessy

Coach
Laura guides leaders and their teams to understand what’s in their way, exploring the impact of personality, fears, beliefs and values on performance, habits and behaviours. ICF and DISC accredited, she uses proven techniques and intuitive coaching questioning, whilst leaning into her bluechip branding and agency experience for commercial context and professional connection.